The luxury customers also want their realty association to exercise discretion while dealing with their multi-million dollar transactions.

Almost respondents polled that their wealthy clients want their realty association to offer customized services and the other said that the luxury home buyers want their realty association to have good network and work relationship with related offices. Wealthy home buyers also want their realty association to know the inside scoop on the real estate market, according to 36 % of the respondents in the Coldwell Banker's survey. Seventeen percent of the sales associates surveyed indicated that one of the necessary skills for realty association working with affluent customers was the ability to provide emotional support to their clients. And according to 11 % of respondents, luxury customers want their realty association to establish personal rapport with their clients.

The study also included queries on the "must have" amenities that the affluent clientele want in their luxury homes. Wealthy home buyers want media rooms in their homes, according to 60 % of respondents and another 60 % polled that their affluent customers want "wired" homes. However, there are a few home design elements that are out among luxury home buyers. Gourmet kitchens, granite countertops and wet bars are no longer counted as luxuries by wealthy home buyers, according to the survey respondents. Role of realty association real property in real property business and second home markets has become more and more important. The international realty association conducted research on the profile of second-home owners in 2006. According to the NAR report entitled '2006 Profile of Second-Home Owners', a majority of second home sales transactions are conducted using the services of realty association.

The growing role of the real realty association is evident from the following figures:

1. Of vacation home sales made, 71 % of them were second homes and 74 % of the sales were made using the services of a realty association.

2. Of the investment properties sold, 85 % of them were previously owned and 62 % of the sales were made using the services of a realty association.

Realty association continues to be the first source of information to second-home buyers (38 % of vacation-home buyers and 34 % of investment-home buyers). The realty association also plays a major role when second-home owners plan to buy additional properties. If you are thinking of buying a second home or vacation home, seek out the services of a realty association to guide you through your next home purchase.

1. The percentage of second home owners who are more likely to use a realty association in their next home purchase is quite high. Among vacation-home owners it is 79 % and investment-home owners 73 %.

2. Among second home owners, 65 % of vacation-home owners and 64% of investment-property owners are more likely to use a realty association in their next home sales.

Given these statistics, it is no wonder that the realty association plays a pivotal role in helping people buy and sell second homes. So whether you are a second-home buyer or seller, enlist the services of a realty association for a smooth, hassle free real estate transaction.